Game-Ready 3D Vehicle & Props

Project Overview

We created this set of stylized 3D props based on original Overwatch® designs, matching the game's visual aesthetic. It includes a game-ready vehicle with multiple color variations and seven props — such as a tactical toolbox, medical kit, and futuristic backpack — with a focus on clean geometry, detailed surface work, and stylistic accuracy.

The project was carried out over approximately one month, from late February to early April, to showcase our ability to work within the established art direction of a popular title while maintaining high-quality standards. Our artists created designs that seamlessly fit within the Overwatch® universe.

Key Deliverables:

• Game-ready 3D vehicle with multiple color variations
• Series of 7 detailed 3D props including tactical toolbox, medical first-aid kit, safety traffic cone and others.
• All assets optimized for game engine implementation
• Complete material and texture sets for each 3D model
• Presentation materials, including video demonstration and rendered images

The Challenge

The primary objective was to demonstrate our ability to work within an established visual language while maintaining the same level of quality and attention to detail. Beyond simply recreating existing assets, we aimed to demonstrate our team's ability to thoroughly analyze any project's visual style and produce artwork that not only matches, but potentially enhances that aesthetic.

The sci-fi aesthetic presented unique challenges, as we needed to source reference material for real-world objects like canisters and backpacks, then stylize them appropriately to match the game's distinctive visual style.

Creative Process & Pipeline

The project spanned approximately one month. Our approach focused on developing all assets to be thoroughly based on the Overwatch® art style and universe, resulting in a set of designs that seamlessly fit within it.

Technical Approach

We began with an extensive research phase, thoroughly analyzing available materials, including concept art, renders, and game assets to deeply understand the visual language.

While we followed the standard production pipeline (Highpoly and sculpt, Retopology, UV mapping, Texture map baking, Texturing), we incorporated several specialized techniques:

1. Highpoly Creation: During the creation of high-poly models, we applied an advanced workflow using floaters and weighted normals.
2. Texturing Refinements: We created custom alpha brushes specifically for adding weathering and damage effects that match the reference titles’ distinctive texturing style. Additionally, we utilized decals to achieve sharp, clean details even with relatively low-resolution textures.

Utilizing Blender, ZBrush, and Substance Painter, we maintained a consistent and efficient workflow throughout the project. The combination of these specialized techniques — floaters, weighted normals, custom alpha brushes, and strategic use of decals — enabled us to achieve Overwatch® distinctive visual style while working efficiently. This approach proved particularly valuable when recreating the unique balance of clean, futuristic surfaces with precisely controlled "wear and tear" that defines the Overwatch® aesthetic.

Results

Asset Breakdown

Vehicle:

• Vehicle with multiple color variations and detailed components
• Includes custom diorama for main screen

Direct Inspirations (4 props):

• Toolbox
• First-aid kit
• Traffic cone
• Loot box

Creative Interpretations (3 props):

• Futuristic backpack
• Canister charger
• Cargo case

The completed project successfully demonstrates our ability to work within established art styles while maintaining high professional quality. Throughout the process, we navigated various challenges, from analyzing the reference style's unique balance of clean surfaces with precisely placed weathered elements to finding appropriate sci-fi references for everyday objects like canisters and backpacks. For elements like the loot box, we maintained the familiar design language.

Game Art Services

RocketBrush Studio specializes in creating high-quality game art assets that match your project's specific style requirements. Whether you need assets that seamlessly integrate into an existing game universe or want to establish a new visual identity, our team can deliver:

• Game-ready 3D props and environments
• Character models and animations
• Vehicle and mechanical asset creation
• Style analysis and matching for established game aesthetics
• Complete art pipelines for game development

For more information or to discuss your project needs, contact us at sales@rocketbrush.com.