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Game art can be of stylized or realism styles. They both cover popular genres and big target audiences. Stylized is frequently used for casual experience and mobile genres and realistic tends to suit more ambitious projects with high budgets, oriented to mid-core and hardcore players.
Unlike other things that can be changed halfway through the game development, the selected style will greatly affect your game’s vibe, aesthetic and tone. Choosing the right one is crucial from the get-go, otherwise, a lot of revisions and restarts are inevitable.
Let’s talk about the specifics of these techniques and discuss what kind of projects will be appropriate for each of them, along with potential hiccups to expect. Also, we will compare stylized and realism and see what technique you should choose for your project.
Stylized art is drastically different from the realistic one: it’s not about depicting exactly what things are but making them more unique and memorable. Saturated, vibrant colors, unusual shapes and silhouettes of exaggerated proportions, creative, artistic feel all over it – these are some of the reasons why players and devs prefer stylized art.
Another very valuable aspect of stylized art is how “eternal” it feels. Games with stylized art tend to age gracefully, and looking at them can make you say: “no way this game is 20 years old!”
Realism art style could not be imagined twenty years ago, but now, thanks to great advancements in graphics, it’s a regularly chosen style in many modern video games. As its name suggests, realistic art recreates life-like visuals with strong precision.
Though a realism technique requires using high-quality texturing, it doesn’t have to be a total photorealistic recreation of real-life scenery. There are some constraints, related to optimization, technology and other aspects.
Perfect for a great scope of genres (survival horrors, simulators and first-person shooters are all great realism games), the realistic art style requires a lot of effort on the modeling, artistic and animation sides of the art department.
Which technique should you choose? It depends on several factors you should consider. Let’s look at some of them.
Depending on your game’s feel, an art style may accompany it very well. Are you aiming at the adventurous, artistic, universal experience for all ages? Then stylized must be your choice: it will blend so well together. Or perhaps you’re producing a game set in modern times, about the complex human dilemmas? Then, the realistic technique is your choice. Even though it’s possible to use a stylized art for serious topics as well as realistic one, it will be pretty difficult to create a relatable game with serious intentions and tone if the perfect balance is not found.
Not that it’s bad or impossible, of course! Games like Valiant Hearts and This War Of Mine show that you can actually use stylized art to tell dark and mature stories. And vice versa, sometimes, a realistic art can be used for something actually lighthearted (Uncharted 4 is, despite some mature themes, can be very fun and exciting with characters cracking jokes and feeling hopeful and determined)
As we mentioned before, realism art style, in contrast to stylized, is a bit resources-heavy, and will require more dedication from technical artists and engineers for proper implementation and optimization. If you’re a small team, perhaps it’s better to go with the stylized art: it’s much better to invest in the artistic integrity of your game if you’re a bit low on budget. Going for a realistic technique can cost you, and it’s probably a better idea to focus on other things in this case.
Your core audience matters a lot because they will judge the game by the way it looks. What age groups are they? What kind of games do they like? It’s important to know it to decide on a genre, but it is not essential: after all, experimenting is possible and who knows, maybe your dedicated fans will actually welcome the new direction your art is heading to.
At RocketBrush Studio, our artists maintain your game’s art style, techniques and overall aesthetic, stylized or realism. We create distinct visual styles that align with your game’s themes and tone, ensuring they resonate with your core audience.
We have been working since 2016, collaborating with great industry professionals such as Supercell, Romero Games, Paradox Interactive, Applovin and more. Read our testimonials here for more info.
We provide services not only in art direction but also in sound design, animations and even full-scale game production. We work with different styles and genres, from a pirate-themed game and a top-down zombie apocalypse survival game to a match-3 2D illustrations in realism style and 3D paint-over backgrounds for a solitaire game. Look at our portfolio here to see our scope.
Choosing an appropriate technique for your game art is very important and must be decided upon from the very start. Stylized or realism art technique will define several things and will correlate with your project’s themes, appeal and goals.
We wish you the best of luck with your project whether it’s going to be a creative outburst of stylized art or an immersive and engaging realism art style!