menu
Close
GET IN TOUCH
Check what other game developers say about working with RocketBrush Studio:
BLOG
Games tend to be appreciated for many reasons: interesting stories, fluid gameplay mechanics and remarkable sound design that make you feel like you’re totally immersed in this imaginary world.
There is, however, another important aspect of video games that tends to be adored, which is art direction.
Art direction goals:
Development of art direction can be assigned to the art outsourcing company, which will collaborate with you to make your game stand out from the others.
Let’s talk in detail about how valuable the art style can be in a video game and why you should not neglect how your game looks.
Creative input of artists is extremely important and will certainly bring your game to life. Here is a list of aspects that can show you that the art style matters a lot:
1. Art direction contains different kinds of visual elements that form the way the game looks. After that your game becomes easily recognizable and unique.
2. The way your game looks not only attracts audiences and helps to sell your game, but also makes your game distinct from the others: of course, at the end of the day, it’s going to be all these elements combined, but the visual style will be something that people remember and even cherish if it’s particularly unique.
3. A lot of games rely on unforgettable characters and places that stand out and a lot of players get attached to them, cherishing good memories. It’s much easier to fall in love with a character with a unique appeal or the world that looks otherworldly and carefully crafted by passionate artists rather than someone or something generic.
Even if it’s already decided on the way your game will feel and sound, you should consider developing a unique art direction. If you are currently occupied with thinking of the ways your game is going to look, art outsourcing companies may help you a great deal.
Art outsourcing companies are here to make the game development easier for you by taking responsibility and dedicating their talented artists’ efforts to developing the game’s visual elements.
At RocketBrush Studio, we have:
These valuable aspects allow us to:
Even if you have a talented art team and a certain established artistic vision for your game, getting the additional help from a group of professionals will only be beneficial.
There is a tremendous variety of game art companies you can find by a quick search on the Internet. So, how to choose an outsourcing studio that will work best for your project?
A good art outsourcing studio usually has a diverse portfolio that showcases its best input. Checking out their work can paint a nice picture — no pun intended — of their great qualities that may suit your needs. By looking at the portfolio, you may see how well the art outsourcing studio can produce art for different types of games with different art styles. Usually, you can check 3D and 2D art outsourcing projects, character and environmental design, animations and visual effects.
When searching for the best game art outsourcing partner, prioritize studios with a proven ability to handle diverse visual styles and deliver consistent quality across various genres. As an example, here is a portfolio by our studio, showcasing our capabilities in the art direction.
Some outsourcing teams even have testimonials — a praise for a particular outsourcing studio by big industry names for their work, highlighting especially remarkable aspects of a collaboration.
Checking the portfolio and the testimonials is a great opportunity to see not only the quality of work, but also the experience of the team and the reputation of the studio as a whole.
RocketBrush Studio, with over 100 partners, has testimonials by leading game development companies like Romero Games, Paradox Interactive and Supercell. Here’s one of the appraisals:
“I approached RocketBrush Studio while looking for some high-quality motion comics. They were one of many teams pitching on this project, which had incredibly challenging time-constraints. The response time of RocketBrush Studio was very fast and always within 24 hours. Not only did the team quickly put a concept together that we liked, but they also created an entire plan around the schedule with detailed options for how the project could be managed. Pricing was very reasonable as well. RocketBrush Studio was very clear about what resources they needed and what was not realistic. This stands in big contrast to many of the other freelancers we had worked with. It is not uncommon to have a team say "yes" to everything, ending up overpromising and under delivering. If you are looking for a skilled team with really good, direct communication, I recommend reaching out to RocketBrush Studio!”
Manuel Langegger of Supercell
Check out more of our partners' testimonials here.
A good art outsourcing studio can present a wide variety of game art design services. Some studios may provide help with character’s concept art only, while others can do this and additional things you may need, such as:
More than this, RocketBrush Studio goes even further and can provide not only art outsourcing, but also additional help with game development and sound design.
Recently, we released our first big project, The Unliving, a 2D rogue-like project with a unique pixel art style. This project uses our massive artistic experience, sound design mastery and even gameplay development skills.
You can take a look at the list of projects we are responsible for in our portfolio and reach us for a detailed discussion of the service we may provide you with.
While taking an art outsourcing studio into consideration, it’s also worth remembering about the pricing aspect.
After you decide upon a particular game art outsourcing studio, you need to get in touch with them, get acquainted and start to discuss things. After that, start with estimation and the workflow discussion. Let’s talk a bit about these topics.
1. Explain your vision of the game you’re making. It’s very important to explain to the art outsourcing company what kind of game you are making. It will allow them to see the amount of work required and understand what type of aesthetic and visual sense you are aiming for.
For instance, a horror game will require a specific style, mood and scope, while a high-fantasy RPG will work best with a completely different approach. Bear that in mind during the discussion, as it will allow you to communicate your vision properly.
2. Talk about what inspires your project. All the movies, games, books and DnD campaigns you found inspirational should be mentioned. Even your previous projects that you successfully shipped in the past may be of use.
Explaining to the art outsourcing team what inspires your project may also be very useful, since it can help to understand what kind of art style you strive for in order to recreate it with better precision.
3. Discuss goals and potential difficulties in advance. In addition, it’s essential to set up goals you’re expecting to deal with. After getting acquainted with the studio you’re going to work with, you can agree on specific goals and difficulties your project may present.
Deciding on quality standards, unique aspects of the selected art style and time restraints will allow both sides to avoid the obstacles that may occur and focus on specific things and complete them on time.
After that, both you and the game art outsourcing company of your choice will work more productively and solve issues effectively.
You can read more about the way we at RocketBrush Studio handle the estimation process and about the workflow we follow.
4. Be sure to establish deadlines and ensure protection. It is also crucial to discuss the deadline. Certain limitations may create certain challenges and it’s important for an art outsourcing company to understand them from the get-go. Another thing that should not be neglected is the non-disclosure agreement (NDA), which will allow you to protect the intellectual property and remain confidential. Signing it with the game art outsourcing company helps you to keep what you’re making under the wraps.
After all is settled, the outsourcing company will start the production phase.
You will be able to get some status updates during the meetings, provide the team with the feedback and see how they work on the concept art, modeling and so on.
During this stage, you will finally be presented with the input that will make your game’s art style distinctive and outstanding.
Here at RocketBrush game art studio, we follow the workflow by:
Game development is a challenging endeavor, and requires to be a jack of all trades. You may focus on different aspects of game making, however, it’s better to not underestimate the importance of the looks, because it will help to make your game recognizable and memorable. While thinking on how to select art outsourcing studio may seem difficult, it’s actually easy if you follow the rules we described above. If you experience difficulties with the art aspects of the game you are making, be sure to choose an art outsourcing company.
At RocketBrush, a full-cycle 2D, 3D, animation and concept art outsourcing studio, we support games of all types — from casual mobile titles to AAA-level projects. Our team ensures your game comes to life and shines with vibrant, fresh visuals.
.webp)
