A good digital art contractor can be overloaded with current projects in hand, so it may take a lot of time for them to analyze your project and prepare the estimate even without the additional factors that can extend this process. Usually, the major factor here is the clarifying questions. This back-and-forth texting can "eat up" a lot of time and significantly tighten the initial deadline. And this is even before you get any valuable information in return, such as rates and production capabilities from your counterpart.
Therefore, the more thoroughly you prepare the project brief before approaching any game art outsourcing studio, the quicker your contractor will understand the task. And, of course, the fewer clarifying questions there will be to answer before you get the estimate.
You might have read about our approach to quotation of new projects earlier and already aware of our game art studio general workflow and the best practices. Now check these key pieces of information to know before working with a digital art contractor, be it a freelancer, or a full-scale agency.
To make easier, you can check our 2D digital art project brief example and use it as a reference point when presenting your projects for an estimate to your game art outsourcing partner.
Art Style Guide is an optional but highly desirable document to have if you are planning a long-term production with a large number of graphical assets for your game. If there are a couple of dozens or even several hundreds of characters, icons or items to draw, the Style Guide is something you really want to have before starting the actual production.
It's okay if you don't have it – most of the studios can create one on your demand. In our game art outsourcing studio we highly recommend our clients to prepare the Style Guide if there's a really big pipeline awaiting ahead. Believe me, you don't want to waste unnecessary working hours on implementing re-adjustments and redoing the art that was created without the style guide. Moreover, you can use the Style Guide later with any other contractor and be sure that all your art comes in one defined style, no matter how many different artists work on it.
The importance of NDA
Preparing a Non-Disclosure Agreement from beforehand will establish the boundaries for your contractor and protect the confidential information about your project. There are a lot of NDA samples on the Internet, but the safest way to go – is to have one drawn by the dedicated attorney who understands specifics of your industry.
It can come in handy to check the jurisdiction of your art outsourcing partner – if it's Cyprus, you'll probably get the best UK law practices there.
Dedicated project management and adjustments
It often happens that project management is not included in the studio's rate. So be sure to ask your art outsourcing partner if their rate includes this or not. Dedicated project management and even art direction is something that the best game art outsourcing studios provide together with their services. Having the project manager paying proper attention to your project, providing your team with timely updates and implementing your feedback quickly – is a major factor that may affect the whole production workflow and the final results of the work.
It can also be useful to discuss the number of adjustments that the studio can agree to make according to your feedback without raising the price of the final art. The overall number of adjustments can be limited. However, knowing exactly what kind and how many adjustments you can expect the studio to implement way from before you start can save you from frustration and raising expenses during the production stage.
Don't forget to check all the details mentioned in the list of assets together with sizes/resolutions and other numbers in your project brief. This will help to eliminate possible mistakes and typos that can mislead the estimation team and result in you getting incorrect rates.
We hope this short guide will be of some help to everyone considering getting a game art outsourcing studio on-board with future projects!